Free worksheet

You don't have an idea problem.

Ten minutes of prep and one recorded conversation. By the end you'll have five or more publishable ideas pulled out of things you already know, ranked, with timestamps. You won't have written anything.

Free. You'll also get my weekly email on content systems and building a brand without burning out. Unsubscribe any time, one click.

What's inside

The six questions, in the order that stops you defaulting to the same three topics
The ten minutes of prep that makes the session work, and what to skip
The extraction prompt, ready to paste into Claude with your own context
The honest number of hours this takes, which nobody else will tell you
The trap that kills consistency, and it isn't the week you miss

I've failed at my own content more times than I want to admit. Started, stopped, tried again, quit again.

I've also run one brand's entire content pipeline for two years without missing a single month, eighteen pieces a month, mostly with no editor and no team. This worksheet is the system I built after working out why one of those was possible and the other wasn't.